A growing amount of consumers are turning to natural supplements as a substitute or addition to mainstream medicine. Today’s individuals are savvy and understand the benefits of the ingredients found in natural supplements for good health and well-being. While they are apprehensive of nutritional products, they value brands offering manufacturing credibility and prefer products formulated under doctor supervision.

As more consumers place priority on the health, natural supplements are fast becoming a popular choice.This focus is reflected in the booming growth of the U.S. dietary supplement market, presently estimated to be valued at $24-25 billion. go to the website In spite of prevailing doubts concerning the integrity of health supplement manufacturers, the rising cost of raw materials and new regulations, medical supplement industry is projected to go up by 4-6% in the next year. By the year 2010 growth in the global nutraceuticals industry is projected to reach $187 billion.

According to NMI’s 2007 Health & Wellness Trends Survey, the top health categories for supplements are weight loss, cardiovascular support, digestion, arthritis or pain relief, seasonal allergy relief, vision and eye health, and diabetes.”Customers have confidence in the industry. A recent study found that 34% of consumers looking to shed weight first turn to a dietary supplement as their adjunct in the battle against obesity,” says Douglas S. Kalman, director of nutrition and applied clinical research at Miami Research Associates and chair of the Nutrition in Complementary Care Dietetic Practice Group (NCC-DPG).

According to an annual survey conducted by Ipsos-Public Affairs for the Council for Responsible Nutrition (CRN), Washington, D.C. “Consumers’ usage of health supplements remained fairly consistent in 2007, with 68% of American adults saying that they take dietary supplements.”Consider these statistics by any office of Dietary Supplements:

* 31.8% of American children use health supplements (18 and younger).

* 47% of American men use dietary supplements.

* 57% of American women use dietary supplements.

The most commonly used health supplements are multivitamins and minerals (18.3%). A recent study conducted by the NCAAM, shows a list of why people use health supplements, the most typical reasons are general health, arthritis, memory improvement, to prevent osteoporosis, for energy, recommended by physician, friend, family or through media, for immune health, to prevent colds/influenza, so when sleep aids.Health supplements mostly purchased are:

* 40% vitamins

* 29% herbals & botanicals (ginkgo, echinacea, St. John’s Wort, ginseng, garlic)

* 10% sports nutrition

* 8% minerals

* 8% specialty supplements (melatonin, fish oil, proteins, etc.)


The top supplements used by consumers in 2007, to be able of frequency are multivitamins, calcium, vitamin C, fish oil, vitamin E, antioxidants, vitamin B/B complex and omega 3s. (NMI survey).Why are Health Supplements Gaining Credibility?

There are a lot more than 20,000 products available. Many consumers believe that natural supplements can support their health to fight disease or improve health. Why are natural supplements gaining credibility?Among the reasons may be the advances in science and technology. Most credible health supplement manufacturers use strict manufacturing policies combined with a professional team of researchers who develop products based on evidence based scientific research.

Through clinical studies and systematic reviews scientist evaluate the health advantages and safety risks of natural supplements. It has built consumer confidence.An example of that is omega-3 fatty acid supplementation. There is strong evidence from epidemiologic and clinical trials indicating the intake of omega-3 fatty acid as being beneficial to individuals who are at risk of coronary heart disease. The American Heart Association validates this: “Omega-3 fatty acids benefit the heart of healthy people, and those at risky of – or who have – cardiovascular disease”Consumer interest in health supplements is now reinforced by doctors and healthcare professionals.

A report from CRN’s Healthcare Professionals Impact Study states that “more than three-quarters of U.S. physicians (79%) and nurses (82%) recommend dietary supplements with their patients.” As dietary supplements receive more support from clinical trials, you will see a rise in the amount of recommendations of natural supplements by healthcare professionals to their patients.

Another factor that may boost future sales is the recent finalization of U.S. Good Manufacturing Practices (GMPs) rules and requirements for the manufacture of health supplements and the brand new Adverse Event Reporting (AER) law. “The responsibility of compliance is actually key for consumer confidence,” says Daniel Fabricant, vice president of scientific affairs, Natural Products Association (NPA), Washington, D.C. Health supplements are the future in preventive medicine. With DNA diagnostics becoming more prevalent, and the role of nutrition against disease gaining surer footing, the health supplement industry is poised to meet up the challenges of the future health industry.