How To Market Your Music More Effectively
Knowing how to market your music is without a doubt THE most important thing that can be done for your music business as well as your music career as a whole. You know it’s a thing that must be handled and when you’re not making efforts to understand how to market your music better then you ought to know that, at least, nothing serious will ever happen in your music business career.
The first thing to consider is if you’re currently managing the most basic elements of an effective music marketing campaign.
What do After all by this?
To begin it is critical to assess where you’re at at this time and determine if you know and understand just what the basic components of an effective music marketing campaign are? Let’s face it, in the event that you plan on making a name for yourself in the music industry it is critical to realize you’ll be investing many your personal time and money into your music career. If you’re certain your absolute goal would be to mold your music talents right into a true “music business” and you have no doubts concerning the career path you’ve chosen… then you’ll want to be as efficient and productive as you can possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on only one or two of the three essential requirements of effective music marketing. For instance most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have grown to be stupid simple for today’s musician.
On the other hand, requesting the sale is occasionally handled effectively but is commonly approached hap-hazardly and with out a formula or the necessary accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one as well as two of the key components minus the essential third aspect in a music advertising campaign won’t generate maximum returns for enough time invested. This just isn’t how exactly to market music effectively.
Don’t get me wrong, getting the name on the market and partaking in conversations with fans can be cool, even self gratifying and it’s really much better than not doing some thing, but imagine how much more effective you’d be if you visited work on these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE ANSWER To Ineffective Music Marketing
The bottom line is that when you break down the intricacies on how best to market your music effectively, it becomes apparent that as a musician, it is important to discipline yourself to concentrate on the elements which are most productive for your music business growth. Broken down in an easy to follow process these elements of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps necessary to communicate your musical message to them. Everything you do should create an awareness for you and your music constantly. Approach this with precision and a firm direction as well as your music business foundation will be solidified for years to come.
music Step #2 – Connect to Your Audience: I mentioned earlier how stupid simple it really is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” make this process a breeze. Once you’ve laid the original groundwork and you’ve made your audience aware of exactly what you have to offer, work on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts wish to know that you’re for real. That you care about them. You are here for the long-haul. Making connections using them and keeping them involved in your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Require the sale): This one is essential. If you don’t have products to sell… you DON’T have a music business. Attempting to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to spend their money and buy your stuff and the rest of one’s music marketing processes will flow and flourish so much easier.
Yes! It’s Easier Said Than Done
I recognize that it’s easier to talk about these things than it is to create them happen in your career but this is exactly what the music business is centered on so incorporating these processes into your music business campaign is crucial, or you merely won’t last long enough to create dent in the music world.
And that’s not what we wish for your music career… is it?
Again, it might seem easy enough to map these exact things out on paper nevertheless, you that a lot of bands and musicians will find a hundred and one ways to screw this up.
You’ll either spend too much time on creating awareness and connecting together with your audience but then fail to require the sale. Or you’ll ask for the sale solution to often and forget about connecting with your people. I mentioned earlier that it’s cool to obtain all gung-ho, get busy, and at once out there and do a couple of music marketing, but if you’re not touching all three components of this process on how best to market music, then you’re missing the boat and much more importantly… you’re fans will not be “feeling” your vibe. They just won’t connect to you on a deeper level. Without connection, there’s no sales and without sales, you do not have a music business.
Don’t Fall Into the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame pr announcements that musicians love to send out nowadays. These press releases are posted and sent to my inbox on a daily basis with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Just do it… admit it. You’ve probably sent out something like this yourself at one time or another.
Unfortunately there are some issues with this spray and pray technique that’ll be blatantly obvious when you stack up a headline such as this against my 3 step process. See the news release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it fails to connect and that my friend is really a no no. It’s 100% self interested and sadly, it’ll fail each time it’s used.
Fans and media see through this. All the band wants may be the money. For a few unknown reason the band is expecting us to head on over to the link included in their press release and click on the buy button. But where’s the connection? What about the awareness we need BEFORE they require the sale?
How To Market Your Music More Effectively